eCommerce, Spirits


For Weinladen24.com, an online shop for selected wines, a state-of-the-art web design was developed that emphasizes both aesthetics and functionality. The design reflects the exclusivity and quality of the wines on offer and offers the user a unique shopping experience.

Color concept:

The dominant and bright magenta serves as an accent color and sets targeted highlights, while muted tones, lots of white and generous open spaces ensure a clear and modern aesthetic. This color scheme conveys a blend of elegance and modernity that perfectly matches the Weinladen24.com brand.

Interactive overlay:

A central feature of the design is the interactive overlay. When the user moves the mouse over a product, this overlay appears automatically and presents all the important basic information about the respective wine. This includes

  • Type of wine
  • Flavor (dry or sweet)
  • A brief description
  • Body
  • Acidity
  • Color
  • Type of closure (e.g. cork)
  • Origin

This intuitive feature allows customers to quickly and efficiently access the most important information without having to open the product page.

Detail pages & storytelling:

The detail pages are not only a source of information, but also a stage for stories. Here, the editorial team has the opportunity to tell the unique story of each wine in detail. With a variety of elements and layouts, the design offers space for modern storytelling that immerses the user in the world of wine.

Technical implementation:

The entire design was conceived and developed specifically for Shopware 6, one of the leading e-commerce platforms. This ensures smooth integration, high performance and user-friendly handling for both the customer and the editorial team.

eCommerce, Web design