For the European Craft Club, which specializes in the monthly delivery of selected craft gins from Europe, we had the opportunity to take over the design of the monthly booklet. This project is particularly noteworthy as we have now been responsible for the design of the booklet for more than 30 issues.
The booklet serves as a companion for the monthly gin subscription and offers subscribers detailed information about the respective gin of the month as well as creative cocktail recipes from renowned gin bloggers and gin influencers.
In terms of design, the booklet needed to reflect the simple and dark elegance of the European Craft Club brand. At the same time, it was important that the design was bright, friendly and easy to read in order to present the content in an appealing and informative way. The challenge was to find a balance between the ECC's brand identity and the need to present the content in an accessible and engaging way.
The result is a booklet that is not only aesthetically pleasing, but also offers real added value for subscribers. It serves as a source of information and inspiration and at the same time strengthens the bond between the European Craft Club and its members.
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